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Instagram’s simplicity overshadows the fact that it always feels fast (hence, responsive) and natural to use. Now we know why…

There are 3 simple “white lies” behind the service, including the much-heralded point at which Instagram uploads images.

Fast Company have an excellent run-down of how it works, even when it’s not working. White lies are not necessarily good for all services & apps, but Instagram gives the impression of solidity even when there is none. Lessons that might be worth $1bn for Facebook…

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