The perfect figure for Apple’s PR team to tackle, though articles like the Verge reporting good news with weird quotes like below is starting to wear thin..
YET ANOTHER RECORD-SETTING LAUNCH — BUT IS THE IPHONE’S MASSIVE GROWTH BEGINNING TO SLOW?
In one sentence they manage to effectively contradict themselves. The desire for journalists to hate on Apple is beginning to feel like a misjudged repeat of the late 90s hate on Microsoft, in an era when Microsoft were building their best products arguably (I still think XP was their golden era). The difference here is that Apple is in its prime, delivering stunning product after stunning product in repeated iterations that are being swallowed up by an ever-expanding customer base – that is still small enough to continue growing at an impressive rate for years to come.
Apple are a huge behemoth, but they don’t own market share. As such growth is always on the cards.