VP of industrial design for HP, Stacy Wolff:
I would go back to the TC1000 [Tablet PC] from about 10 years, and that’s a tablet. I think if you look at the new Spectre XT, there are similarities in a way, not due to Apple but due to the way technologies developed. Apple may like to think that they own silver, but they don’t. In no way did HP try to mimic Apple. In life there are a lot of similarities. [...] it’s a struggle as we drive to simplicity
There’s a lot of misdirection in all of the quotes from this guy. This new HP netbook, which looks disgracefully like an Apple product, takes far too many cues from Apple’s current product industrial design (which is now nearly 4 years old, remember) to call it a coincidence of consciousness. Which is Wolff’s argument in a nutshell.
Both HP and Apple are striving for simplicity, but did HP not think “gee, this looks like a Mac, let’s do simple in our own way”? I find it hard to believe that no one in HP thought that by simply adding a rubber bottom, brushed metal look and by using magnesium instead of aluminium they thought that no one would draw a comparison to a Mac.
Even the placement of the shiny silver HP icon in the middle of the bottom screen ridge (which is black like a Mac) is exactly where Macs have said what they are for years. I’m staring at one that says “MacBook Pro” right now. The speaker layout and even the “gesturepad” are so eerily similar that there is no way an industrial design lead could pass this off as original.
If this product was submitted as a college project it would be failed for plagiarism.
Stacy goes on to mention that HP were the ones to introduce “island style keyboards”, “chiclet keys”, “wedge design” and so on…
If the struggle for simplicity leads everyone to the same apex, then how is it that in 2008 the best, simplest and most appealing design was completely revised by Apple? How did HP not do this back then if they’re so innovative? The design stinks of Samsung tablet design. Make it look like the market leader and confuse people into sales. They want people to think this laptop is a cheaper Mac – not a glorious stand-alone product.
This idea for “simple design” making everything look the same is insane. Take two razor blades by two competing manufacturers. They do not look the same, and yet they use remarkably similar designs (and often the same materials, etc.). HP is fighting a losing battle in the same way Samsung are. And the problem for both is Apple’s invent-iterate-repeat philosophy to design will kill both of them. Even if HP go to court over stealing this design, it won’t matter, because Apple are likely to have changed their designs before HP managed to get any market share back.